Bring it together
The 12-week sprint
Modules in the order you'd actually learn them aren't the order you'd execute them — several run in parallel. This is the execution sequence.
Week 1-2
Week 3-4
Week 3-6
On-page GEO work.Restructure your top 5-10 pages with TL;DRs, Q&A blocks, visible dates. Start the Module 04 social cadence in parallel; don't wait for this to finish.
Week 1-12
Social, continuously.Module 04's weekly cadence runs the whole sprint, not a phase — LinkedIn posts, TPO outreach batches, community engagement.
Week 7-10
Brand signal expansion.Once on-page work is live, pursue a handful of genuine external mentions — founder bylines, guest commentary, relationships with 5-10 relevant publications.
Week 11-12
Measure and iterate.Re-run the baseline test, compare to week 3's starting point. Check Search Console's indexing trend and the Business Monitor funnel for real signup/conversion movement.